{"product_id":"superwild-lick-mat","title":"Superwild Lick Mat | Slow Feeder \u0026 Enrichment Mat for Dogs","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eMake Every Mealtime More Rewarding\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eTurn everyday treats, wet food or supplements into a calming enrichment activity with the Superwild Lick Mat. Designed to encourage slow, mindful licking, this textured dog lick mat helps extend feeding time while providing valuable mental stimulation.\u003c\/p\u003e\n\u003cp\u003eWhether you're serving your dog's favourite spread, natural yoghurt, peanut butter (xylitol-free), or daily supplements, the Superwild Lick Mat transforms ordinary feeding into an enjoyable experience they'll look forward to.\u003c\/p\u003e\n\u003cp\u003ePerfect for curious puppies, busy adult dogs and senior companions alike, it's an easy way to enrich your dog's daily routine while helping to reduce boredom.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTextured surface encourages slow, rewarding licking\u003c\/li\u003e\n\u003cli\u003eStrong suction base for added stability\u003c\/li\u003e\n\u003cli\u003eSuitable for wet food, natural treats and supplements\u003c\/li\u003e\n\u003cli\u003eHelps slow down fast eaters\u003c\/li\u003e\n\u003cli\u003eProvides mental stimulation and enrichment\u003c\/li\u003e\n\u003cli\u003eIdeal during grooming, bathing and nail trimming\u003c\/li\u003e\n\u003cli\u003eEasy to clean after use\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDaily enrichment\u003c\/li\u003e\n\u003cli\u003eServing supplements\u003c\/li\u003e\n\u003cli\u003eWet food or healthy spreads\u003c\/li\u003e\n\u003cli\u003eSlowing fast eaters\u003c\/li\u003e\n\u003cli\u003eKeeping dogs entertained\u003c\/li\u003e\n\u003cli\u003eHelping create calm during grooming or bath time\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Dogs Love Lick Mats: \u003c\/strong\u003eLicking is a natural behaviour that can help dogs relax and stay engaged. By encouraging slower feeding and focused licking, this enrichment mat keeps your dog occupied for longer while making treats and supplements last. Check out \u003ca href=\"https:\/\/poochella.co.uk\/blogs\/the-dog-blog\" title=\"The Poochella Dog Blog\"\u003eThe Dog Blog\u003c\/a\u003e for more \u003ca href=\"https:\/\/poochella.co.uk\/blogs\/the-dog-blog\/dog-enrichment-ideas\" title=\"Dog Enrichment Ideas\"\u003edog enrichment ideas.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love It: \u003c\/strong\u003eAt Poochella, we believe everyday essentials should make life better for both dogs and their humans. The Superwild Lick Mat is a simple addition to your dog's routine that combines enrichment, practicality and thoughtful design—helping transform mealtimes into moments they'll genuinely enjoy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Brand\u003c\/strong\u003e: Superwild creates thoughtfully designed products that support happier, healthier dogs through simple everyday habits. With a focus on enrichment, natural wellbeing and practical design, their collection encourages dogs to enjoy feeding, play and daily routines in a way that feels rewarding and fun.\u003c\/p\u003e","brand":"Superwild","offers":[{"title":"Default Title","offer_id":57480700821877,"sku":"SW-A-03","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/9331\/6954\/files\/superwild-lick-mat-2_d3c1d202-c150-4e7b-96d6-7bae21e043d1.jpg?v=1786090925","url":"https:\/\/poochella.co.uk\/products\/superwild-lick-mat","provider":"Poochella®","version":"1.0","type":"link"}