Superwild Lick Mat | Slow Feeder & Enrichment Mat for Dogs

Make Every Mealtime More Rewarding

Turn everyday treats, wet food or supplements into a calming enrichment activity with the Superwild Lick Mat. Designed to encourage slow, mindful licking, this textured dog lick mat helps extend feeding time while providing valuable mental stimulation.

Whether you're serving your dog's favourite spread, natural yoghurt, peanut butter (xylitol-free), or daily supplements, the Superwild Lick Mat transforms ordinary feeding into an enjoyable experience they'll look forward to.

Perfect for curious puppies, busy adult dogs and senior companions alike, it's an easy way to enrich your dog's daily routine while helping to reduce boredom.

Key Features

• Textured surface encourages slow, rewarding licking
• Strong suction base for added stability
• Suitable for wet food, natural treats and supplements
• Helps slow down fast eaters
• Provides mental stimulation and enrichment
• Ideal during grooming, bathing and nail trimming
• Easy to clean after use
  

Ideal for:

• Daily enrichment
• Serving supplements
• Wet food or healthy spreads
• Slowing fast eaters
• Keeping dogs entertained
• Helping create calm during grooming or bath time
  

Why Dogs Love Lick Mats: Licking is a natural behaviour that can help dogs relax and stay engaged. By encouraging slower feeding and focused licking, this enrichment mat keeps your dog occupied for longer while making treats and supplements last. Check out The Dog Blog for more dog enrichment ideas.

Why You'll Love It: At Poochella, we believe everyday essentials should make life better for both dogs and their humans. The Superwild Lick Mat is a simple addition to your dog's routine that combines enrichment, practicality and thoughtful design—helping transform mealtimes into moments they'll genuinely enjoy.

About the Brand: Superwild creates thoughtfully designed products that support happier, healthier dogs through simple everyday habits. With a focus on enrichment, natural wellbeing and practical design, their collection encourages dogs to enjoy feeding, play and daily routines in a way that feels rewarding and fun.